To grab the attention of the target group most likely to be involved in electric scooter accidents, the Norwegian Public Roads Administration pulled out all the stops. The campaign features slow-motion crashes with impressive stunts, paired with the Bergen-trap hit song Gikk i Bakken by Dårlig Vane— a song that took Norway by storm when it dropped a decade ago.

Agency: Los & Co
Production: Aparent
Director: Niels Windfeldt